2degrees
Creative direction | UX & UI2degrees Mobile came into the New Zealand telecommunications scene as a challenger to the giants. After 10 years of “fighting for fair” prices and value for the customer, they have been embraced as a people’s brand that is uniquely Kiwi. Deloitte Digital was engaged to mobilise a growth transformation program in collaboration with the in-house teams, and leverage their recent brand refresh to re-platform the website.
As the project planned for gradual releases of the new site rather than a single re-launch, the program elaborated on requirements, design and development through a series of selected customer journeys. An initial 5 weeks was spent exploring creative concepts for the new styleguide, as well as a deep dive into the journey for prepaid customers. Through a series of design sprints we co-designed with stakeholders in workshops and demos, facilitated resonance and usability testing in-store, on site and remotely, and built out the foundation of a design system that can continuously evolve as new journeys are elaborated.
![](https://freight.cargo.site/t/original/i/9d783825d974d248ae256c93ff3c26f98868d918c73f106204d8551ee46c6771/Desktop_Homepage.jpg)
![](https://freight.cargo.site/t/original/i/e77e78f0e47d9001c176d40e8d6535d2cb85b3b80ff932fc341bdef6f835f041/Mobile-array_Homepage.jpg)
![](https://freight.cargo.site/t/original/i/bdf11e30382722d112240f80309c21b6f8d8f76aed01ab541ee6d3a7e66534a9/Desktop_Phone.jpg)
![](https://freight.cargo.site/t/original/i/2ec992466085e58deb9dd2b4609ac185e461b97f37e7efb345c869985f196a75/Mobile-array_Phone.jpg)
![](https://freight.cargo.site/t/original/i/ef438abf6f5d7aab855cde71720e949b28dffabf84e029fe51a2d079cc1e934f/Desktop_Business.jpg)
![](https://freight.cargo.site/t/original/i/dc0d2726aa486c9c1d87c515621fce640287acc24a69d3d30f135cffcc395949/Desktop_Chekcout.jpg)
![](https://freight.cargo.site/t/original/i/a86d19d367e5886e2ff2d8f39db3846e84c2a6f6c89ab040646c2fb167d083f2/Desktop-2.jpg)
Client
2degrees Mobile NZ
Agency
Deloitte Digital Australia
2degrees Mobile NZ
Agency
Deloitte Digital Australia
Collaborators
Matt Algie
In-house design lead
Lauren Freeman
UX design lead
Eddie Zurita
In-house UX designer
Henry Zhu
In-house UX designer
Matt Algie
In-house design lead
Lauren Freeman
UX design lead
Eddie Zurita
In-house UX designer
Henry Zhu
In-house UX designer