A designer is a wayfarer in the winds of creation. At times the observer, other times the enabler, my ventures across disciplines are guided by two often repeated questions —


Why are things the way they are?
How might things be better?

The North Face e-commerce site


Refreshing the brand’s online presence in Australia as they migrate onto a new e-commerce platform

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DuluxGroup leadership conference immersion room


Blending physical and digital artefacts to illustrate the future customer experience enabled by new technologies, and the strategic initiatives that will enable the transformation

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AMP Goals-based advice experience


Enabling financial advisers and their customers to explore, plan and track financial goals in an omni-channel experience

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icare self service tools and design system


Setting up a government agency to create digital tools that enable people of NSW to manage workers compensation, construction and other types of government-funded insurance



Rhapsody on a Windy Night


Exploring ways of using digital to create new ways to experience and interact with poetry



Business Agility
Conference Australia


Live scribing sketch notes for keynote presentations over the course of 2 days, capturing insights and stories shared in the talks



Levitate


Branding a concept-driven dining experience that mixes Eastern and Western influences to create exciting surprises on the pallete




Post to self


Conceptualising a digital product for planning travel itineraries across multiple trips, all in one app




Matters of time


Reflecting on the subjective experience of time with a photo essay about our preoccupations in the acts of waiting or passing by



Diary to data


Diving into the time and attention spent on community engagements, to advise on a more affective strategy for the Governor of NSW





fionafanzhili@gmail.com