Shippit

A B2B logistics SaaS product for retailers shipping diverse goods through a broad range of carrier services expanding into new markets and shipping niches

Lion Marketplace

A B2B self service ecosystem for retail and on-premise customers of a leading beverage company.

Vanguard Luxury Brands

A consumer e-commerce site as the first step of digitising the brand and retail experience of Australia’s leading importer and distributor of premium spirits.

NSW Rural Fire Services

An end-to-end online volunteer application experience that starts with helping applicants discover which roles and brigades are most suitable for them.

CommBank data visualisation toolkit

A set of guidelines created for a major Australian bank to standardise their approach to reporting, after an in-depth redesign of risk reporting dashboards

2degrees NZ website

Mobilising an enterprise effort to elevate a uniquely kiwi telco company, starting with their corporate website

The North Face e-commerce site

Refreshing the brand’s online presence in Australia as they migrate onto a new e-commerce platform

Space Australia

Creating an identity and platform for Australia’s space community, as the nation’s very own space industry starts to take off

DuluxGroup leadership conference immersion room

Blending physical and digital artefacts to illustrate the future customer experience enabled by new technologies, and the strategic initiatives that will enable the transformation

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AMP Goals-based advice experience

Enabling financial advisers and their customers to explore, plan and track financial goals in an omni-channel experience

icare self service tools and design system

Setting up a government agency to create digital tools that enable people of NSW to manage workers compensation, construction and other types of government-funded insurance

Diary to data

Diving into the time and attention spent on community engagements, to advise on a more affective strategy for the Governor of NSW

Rhapsody on a Windy Night

Exploring ways of using digital to create new ways to experience and interact with poetry

Fiona Fanzhi Li

A designer is a wayfarer in the winds of creation. At times the observer, other times the enabler, my journey across disciplines are guided by two often repeated questions —

Why are things the way they are? How might things be better?

Why are things the way they are?
How might things be better?