A designer is a wayfarer in the winds of creation. At times the observer, other times the enabler, my journey across disciplines are guided by two often repeated questions —


Why are things the way they are?
How might things be better?

Lion Marketplace


A B2B self service ecosystem for retail and on-premise customers of a leading beverage company.


Vanguard Luxury Brands


A consumer e-commerce site as the first step of digitising the brand and retail experience of Australia’s leading importer and distributor of premium spirits.



NSW Rural Fire Services


An end to end online volunteer application experience that starts with helping applicants discover which roles and brigades are most suitable for them.



2degrees NZ website


Mobilising an enterprise effort to elevate a uniquely kiwi telco company, starting with their corporate website



The North Face e-commerce site


Refreshing the brand’s online presence in Australia as they migrate onto a new e-commerce platform



Space Australia


Creating an identity and platform for Australia’s space community, as the nation’s very own space industry starts to take off


DuluxGroup leadership conference immersion room


Blending physical and digital artefacts to illustrate the future customer experience enabled by new technologies, and the strategic initiatives that will enable the transformation

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AMP Goals-based advice experience


Enabling financial advisers and their customers to explore, plan and track financial goals in an omni-channel experience

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icare self service tools and design system


Setting up a government agency to create digital tools that enable people of NSW to manage workers compensation, construction and other types of government-funded insurance




Diary to data


Diving into the time and attention spent on community engagements, to advise on a more affective strategy for the Governor of NSW



Rhapsody on a Windy Night


Exploring ways of using digital to create new ways to experience and interact with poetry




What do I know?


Visual mapping of design processes, practices and issues as I understood it in the second year of my bachelor’s degree

Mark



fionafanzhili@gmail.com